Black Friday 2018 – Mickleburgh
Yes, you read that right. There will be 0% off everything across the whole Mickleburgh website and in-store for Black Friday.
Wait, what!? Let us explain…
At some point over the last few years, we’ve all witnessed the madness that Black Friday and Cyber Monday bring – the frenzy of shoppers desperate to grab a bargain at whatever cost. The phenomenon and consumer obsession to save a few quid and bag a bargain either on the high-street or online has become something of an annual tradition for many shoppers. This has come at a cost for many retailers, but arguably it is the shoppers who will be worse off in the long run. We feel something needs to change.
The discount culture created by retailers to accommodate bargain-hungry consumers has left retailers with some big decisions to make. A key one has been around the quality of products being supplied. It is becoming increasingly tough for retailers not to compromise on quality or service when the margins are being reduced by heavily discounting products, even at larger scales. For some retailers the focus has shifted away from quality and towards just selling a sheer quantity of goods, with the customer taking the hit for this. Despite acquiring more products for a relatively lower price many shoppers are not being supplied with the quality they once were. Black Friday has been a big catalyst in this.
As a business, Mickleburgh want to continue to put quality and service at the heart of everything we do. This means providing to you, our customers, a great selection of high-quality musical instruments, accessories and equipment, alongside excellent customer service all year round. We work tirelessly throughout the year to ensure every single product we sell on our website and in our shop is priced fairly and being sold at the best price we, as a business, can offer to our customers.
Big discounts on our products without a significant consequence for both us and our customers is not really an option, but would you want it to be if something else is sacrificed in the long run?
What we can promise is that you will always get our products at the best price we can offer 365 days a year. In other words – a great selection of high-quality musical instruments and accessories at the same great price on Black Friday and every other day of the year.SHOP OUR STORE